Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
How do you start measuring AI visibility when your website is brand new? I ran 165 measurements across three platforms and share six findings—including what worked, what did not and what I would do differently.
Across 315 prompt runs, Google AI Overviews appeared almost every time. As questions moved closer to a decision, the system showed more external sources and Reddit.
Perplexity’s source mix shifts with the buyer journey: Reddit for practical decision questions, LinkedIn for expert queries and trade media during awareness. Small wording changes can alter the citations.
One search question leads to a different search path in ChatGPT, Google and Perplexity. My analysis connects those differences to the buyer journey.
Ten independent Dutch GEO providers differ in which AI systems they measure, measurement frequency, reporting and implementation. This comparison maps their public services and prices.
AI models act like digital recruiters: they verify your claims through fan-out queries. Those background searches reveal which evidence they find about your expertise, authority and trustworthiness.
Chatbots are changing how people find information about products and services. I started Hands on GEO to investigate how brands can remain visible in AI answers.
How do you start measuring AI visibility when your website is brand new? I ran 165 measurements on three platforms and share six findings, including what worked and what I would do differently.
A GEO measurement stores sensitive market information even when it uses little personal data. Here is how I moved most of my tracker to European infrastructure.
Google says GEO and AEO are still rooted in Search fundamentals. Crawlability, up-to-date business information and distinctive content remain key.
