Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
B2B buyers no longer rely on Google alone. Increasingly, they also use ChatGPT as a strategic sounding board: to understand a complex term, to explore an approach, or to compare different software solutions. That raises a relevant question for every B2B marketer: how does ChatGPT actually decide which brand to mention, and which sources does … Read more
Last updated: May 2026 What exactly do Google’s Q1 2026 numbers say? On April 29, 2026, Alphabet published its Q1 results. Total revenue grew 22% to $109.9 billion, and Google Cloud passed $20 billion in quarterly revenue for the first time. Great news for Google’s shareholders. But there is one line item getting far less … Read more
Last updated: April 20, 2026Read more
When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.
