This Is What Happens Inside Perplexity When You Ask a Question.
When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.
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Platform Insights
Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
How Important Is Reddit for AI Visibility?
Expert Take — Hans Schepers Reddit appears in every GEO guide as an important source for authority. Apparently I’m not there yet — I got immediately banned from r/SEO. Last updated: April 2026 What do the numbers actually say? I see it everywhere: “Reddit is the #1 source cited by LLMs, so you need to … Read more