Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
Perplexity’s source mix shifts with the buyer journey: Reddit for practical decision questions, LinkedIn for expert queries and trade media during awareness. Small wording changes can alter the citations.
Google says GEO and AEO are still rooted in Search fundamentals. Crawlability, up-to-date business information and distinctive content remain key.
Google Search Console now reports AI impressions for your website. Here is what the data includes, what is still missing and what the opt-out means.
When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.
