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AI search

Archive with articles about AI Search, AI-driven discovery and the shift from classic rankings to summarized answers.

This Is What Happens Inside Perplexity When You Ask a Question.

4 August 202615 April 2026 by Hans Schepers

When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.

Categories Platform Insights Tags AI search, Generative Engine Optimization, GEO

How Your Brand Earns a Spot in ChatGPT’s Answer

4 August 202614 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

What a B2B marketer should know about GEO in October 2026

8 October 20267 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

How Important Is Reddit for AI Visibility?

4 August 20265 April 2026 by Hans Schepers

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Categories Platform Insights Tags AI search, B2B marketing, Generative Engine Optimization, GEO, Reddit

Generic GEO Advice Doesn’t Exist. (Unfortunately.)

4 August 20265 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

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