GEO-specialist en oprichter van Hands on GEO
When a self-employed person asks AI which bank they should use, the answer is mainly determined by non-bank websites that earn money from a referral. Affiliates and lead generators currently determine whether the largest banks in the Netherlands are recommended to self-employed people by AI. At the same time, I also see with my GEO Monitor that most of these websites are better optimised for AI discoverability than the banks’ own websites.
Across 315 prompt runs, Google AI Overviews appeared almost every time. As questions moved closer to a decision, the system showed more external sources and Reddit.
IAB divides AI visibility into four layers. This framework helps you assess not only whether AI mentions your brand, but also how it presents and recommends you.
Being mentioned by AI is not the same as being recommended. This step-by-step guide shows how to measure both forms of AI visibility.
Use these 10 questions to test whether AI mentions your company when a prospect is close to choosing a provider.
Use these 10 questions to test whether AI includes your brand when prospects compare providers.
Use these 10 questions to test whether your prospects can find your brand in AI tools during the awareness stage.
Google Search Console now reports AI impressions for your website. Here is what the data includes, what is still missing and what the opt-out means.
Should you do GEO yourself or outsource it? Compare specialists, freelancers and agencies by measurement method, execution and budget.
A GEO measurement stores sensitive market information even when it uses little personal data. Here is how I moved most of my tracker to European infrastructure.
