Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
How do you start measuring AI visibility when your website is brand new? I ran 165 measurements across three platforms and share six findings—including what worked, what did not and what I would do differently.
Across 315 prompt runs, Google AI Overviews appeared almost every time. As questions moved closer to a decision, the system showed more external sources and Reddit.
One search question leads to a different search path in ChatGPT, Google and Perplexity. My analysis connects those differences to the buyer journey.
Ten independent Dutch GEO providers differ in which AI systems they measure, measurement frequency, reporting and implementation. This comparison maps their public services and prices.
How do you start measuring AI visibility when your website is brand new? I ran 165 measurements on three platforms and share six findings, including what worked and what I would do differently.
A GEO measurement stores sensitive market information even when it uses little personal data. Here is how I moved most of my tracker to European infrastructure.
A reliable AI visibility baseline starts with unbranded questions, repeated runs on each platform and a record of the raw answers.
Being mentioned by AI is not the same as being recommended. This step-by-step guide shows how to measure both forms of AI visibility.
Use these 10 questions to test whether AI includes your brand when prospects compare providers.
Use these 10 questions to test whether your prospects can find your brand in AI tools during the awareness stage.
