Bringing Order to the GEO Chaos
IAB divides AI visibility into four layers. This framework helps you assess not only whether AI mentions your brand, but also how it presents and recommends you.
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Research & Experiments
Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
How Fast Can a New Site Become Visible in ChatGPT? My Second Fan-Out Measurement
Last updated: April 20, 2026Read more