Why I Started Hands on GEO
Chatbots are changing how people find information about products and services. I started Hands on GEO to investigate how brands can remain visible in AI answers.
Blog
GEO Journey
This archive brings together the build-in-public side of Hands on GEO: experiments, reflections and lessons from growing AI visibility in the open.
The Next Stop Is New York
AI helped me build a first version of my GEO dashboard in a week, but it also confidently got things wrong. Now I look beyond its answers to the measurements behind them.
Building a GEO Dashboard
I am building a GEO dashboard that measures how a brand appears in AI answers and helps prioritise the next steps. After six weeks, the foundation is in place.
The AI Buyer Journey: How ChatGPT Navigates Your B2B Brand
B2B buyers no longer rely on Google alone. Increasingly, they also use ChatGPT as a strategic sounding board: to understand a complex term, to explore an approach, or to compare different software solutions. That raises a relevant question for every B2B marketer: how does ChatGPT actually decide which brand to mention, and which sources does … Read more