Last updated: April 20, 2026 Expert Take: There’s no shortage of AI visibility tools, but I want to understand what actually happens when you ask AI a question. Why I wanted to measure this I wanted a concrete answer to one question: does ChatGPT pick up handsongeo.com? And more importantly: does it find me when … Read more
Expert Take — Hans SchepersEvery study needs a baseline. Not going to lie, that stings a little 🙂 How I measure Quolity is a free Chrome extension that exports ChatGPT’s query fan-out — the internal search queries the model generates before producing an answer — along with all retrieved sources and the final citations. I … Read more
When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.
Expert Take: The SEO industry learned to game algorithms — in the era of hyperpersonalisation, we need to reinvent that game. Last updated: April 2026 What do AI search engines actually do when someone asks a question? Say a potential customer asks ChatGPT: “What’s the best contract management solution for mid-sized companies?” You might expect … Read more
Expert Take — Hans Schepers AI is the smartest assistant I’ve ever had — and also the most unreliable. Last updated: April 2026 Where It Went Wrong In WordPress, which I use to build my website, multiple user accounts had somehow been created for me — hans-editor and hans. No idea why, but there they … Read more
Expert Take: Adapting to hyperpersonalisation is the biggest strategic challenge for B2B marketers right now — though most of them haven’t realised it yet, I think. What Is GEO — and Why Should B2B Marketers Care? GEO stands for Generative Engine Optimization. The term comes from a 2024 study by Princeton University and Georgia Tech, … Read more
Expert Take — Hans Schepers Reddit appears in every GEO guide as an important source for authority. Apparently I’m not there yet — I got immediately banned from r/SEO. Last updated: April 2026 What do the numbers actually say? I see it everywhere: “Reddit is the #1 source cited by LLMs, so you need to … Read more
Expert Take — Hans Schepers As long as advertisers pay more for worse converting visitors, organic wins — even though that game has become more complicated than ever. Last updated: April 2026 Why “optimise for AI” is too vague I see it in nearly every GEO article: “Make sure you’re visible to AI platforms.” Fine … Read more
