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Articles and experiments about Generative Engine Optimization for B2B marketers who want to become visible in AI answers.

Why I’m connecting fan-out queries to Google’s E-E-A-T

4 August 202629 April 2026 by Hans Schepers
Illustratie over fan-out queries en Googles E-E-A-T

Last updated: 30 April 2026Read more

Categories Authority & E-E-A-T Tags Generative Engine Optimization, GEO

How Fast Can a New Site Become Visible in ChatGPT? My Second Fan-Out Measurement

18 August 202620 April 2026 by Hans Schepers
Illustratie over de tweede ChatGPT-meting van nieuwe sitezichtbaarheid

Last updated: April 20, 2026Read more

Categories Research & Experiments Tags Gemini, Generative Engine Optimization, GEO

This Is What Happens Inside Perplexity When You Ask a Question.

4 August 202615 April 2026 by Hans Schepers

When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.

Categories Platform Insights Tags AI search, Generative Engine Optimization, GEO

How Your Brand Earns a Spot in ChatGPT’s Answer

4 August 202614 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

My AI Knows Everything and Remembers Nothing

4 August 20267 April 2026 by Hans Schepers

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Categories GEO Journey Tags AI assistants, Building in public, Gemini, GEO

Everything a B2B Marketer Should Know About GEO in 2026

18 August 20267 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

How Important Is Reddit for AI Visibility?

4 August 20265 April 2026 by Hans Schepers

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Categories Platform Insights Tags AI search, B2B marketing, Generative Engine Optimization, GEO, Reddit

Generic GEO Advice Doesn’t Exist. (Unfortunately.)

4 August 20265 April 2026 by Hans Schepers

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Categories GEO Strategy Tags AI search, B2B marketing, Generative Engine Optimization, GEO

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