GEO for B2B

Some brands appear in ChatGPT. Others do not.

The AI check shows in 30 seconds whether your website is easy to find.


ChatGPT

Google AI Overviews

Perplexity

Gemini

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Example of an extended GEO check

De AI-Concurrentiescan van Hands on GEO geeft je een uitgebreid en overzichtelijk antwoord op de vraag hoe zichtbaar jouw merk of organisatie is in ChatGPT, Google en Perplexity, laat zien hoe dat in de tijd verandert, en vertelt je precies met welke content je jouw concurrenten kunt inhalen.  

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Speed and technical setup
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Snelheid en techniek volgens Google’s eigen meting.
Brand recognition
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Bekendheid van je merk bij Google’s interne encyclopedie.
AI content map
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Checks for a machine-readable content map for AI tools.
Structure
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Core elements search engines and AI systems use to understand your site.

Latest insights

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Learn GEO

Understand the building blocks of AI visibility


Concept

Wat is GEO?

The definition, how it differs from SEO, and why it matters to B2B marketers now.



How it works

Wat is AI Search?

How ChatGPT, Perplexity, and Gemini retrieve, rank, and summarize sources.



Technology

Wat is de Knowledge Graph?

The network of entities and relationships AI uses to understand the world.



Guide

GEO for B2B in 2026

The complete guide, from fundamentals to concrete tactics.

Hans Schepers
Written and measured by Hans Schepers
About Hans →