Google still ranked your site number one, but ChatGPT has never heard of you. Sound familiar? You are not alone. Ranking in AI search engines is a new chapter for online marketers, and it is not getting any easier. I investigated whether a search question is related to the answer you receive. The answer is both reassuring and challenging. Yes, there is a pattern. Yes, it is connected to the buyer journey. No, you cannot do the same thing for all three platforms. ChatGPT looks for case studies, Google surfaces more sources, and Perplexity points to comparison sites. The same question, three completely different answers. My analysis of this strategic choice appeared in Marketingfacts: From SEO to GEO: Which B2B content performs in ChatGPT, Google AIO and Perplexity?
About Hans Schepers — I am a GEO strategist at Hands on GEO. I conducted this research to understand how AI chatbots affect the visibility of B2B brands. Find out more about my work at handsongeo.com. (June 2026)
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