The Next Stop Is New York
AI helped me build a first version of my GEO dashboard in a week, but it also confidently got things wrong. Now I look beyond its answers to the measurements behind them.
Blog
Findings, experiments and insights
Everything I publish is based on my own measurements of Generative Engine Optimization and AI visibility for B2B.
Building a GEO Dashboard
I am building a GEO dashboard that measures how a brand appears in AI answers and helps prioritise the next steps. After six weeks, the foundation is in place.
“Why Aren’t We Showing Up in ChatGPT?”
A reliable AI visibility baseline starts with unbranded questions, repeated runs on each platform and a record of the raw answers.
Should You Do GEO Yourself or Outsource It?
Should you do GEO yourself or outsource it? Compare specialists, freelancers and agencies by measurement method, execution and budget.
You Can Finally See How Many AI Impressions Your Website Gets
Google Search Console now reports AI impressions for your website. Here is what the data includes, what is still missing and what the opt-out means.
From Mentioned to Recommended by AI
Being mentioned by AI is not the same as being recommended. This step-by-step guide shows how to measure both forms of AI visibility.
How to Test Whether AI Mentions You During the Comparison Stage
Use these 10 questions to test whether AI includes your brand when prospects compare providers.
How to Test Whether AI Mentions You in the B2B Awareness Stage
Use these 10 questions to test whether your prospects can find your brand in AI tools during the awareness stage.
How to Test Whether AI Includes You on the B2B Buying Shortlist
Use these 10 questions to test whether AI mentions your company when a prospect is close to choosing a provider.
Bringing Order to the GEO Chaos
IAB divides AI visibility into four layers. This framework helps you assess not only whether AI mentions your brand, but also how it presents and recommends you.