B2B buyers no longer rely on Google alone. Increasingly, they also use ChatGPT as a strategic sounding board: to understand a complex term, to explore an approach, or to compare different software solutions. That raises a relevant question for every B2B marketer: how does ChatGPT actually decide which brand to mention, and which sources does … Read more
Last updated: May 2026 What exactly do Google’s Q1 2026 numbers say? On April 29, 2026, Alphabet published its Q1 results. Total revenue grew 22% to $109.9 billion, and Google Cloud passed $20 billion in quarterly revenue for the first time. Great news for Google’s shareholders. But there is one line item getting far less … Read more
Laatst bijgewerkt: 30 april 2026 Expert Take: Query fan-out shows which sub-questions Google and AI systems derive from a search intent, and E-E-A-T helps determine which content answers those sub-questions most reliably and usefully. If your content scores well on E-E-A-T for each sub-question, you increase the chance that Google sees your page as a … Read more
Last updated: April 20, 2026 Expert Take: There’s no shortage of AI visibility tools, but I want to understand what actually happens when you ask AI a question. Why I wanted to measure this I wanted a concrete answer to one question: does ChatGPT pick up handsongeo.com? And more importantly: does it find me when … Read more
When someone asks an AI whether your brand is trustworthy, it doesn’t look at what you write — it looks at what others say about you. I saw it happen in real time.
Expert Take: The SEO industry learned to game algorithms — in the era of hyperpersonalisation, we need to reinvent that game. Last updated: April 2026 What do AI search engines actually do when someone asks a question? Say a potential customer asks ChatGPT: “What’s the best contract management solution for mid-sized companies?” You might expect … Read more
Expert Take — Hans Schepers AI is the smartest assistant I’ve ever had — and also the most unreliable. Last updated: April 2026 Where It Went Wrong In WordPress, which I use to build my website, multiple user accounts had somehow been created for me — hans-editor and hans. No idea why, but there they … Read more
Expert Take: Adapting to hyperpersonalisation is the biggest strategic challenge for B2B marketers right now — though most of them haven’t realised it yet, I think. What Is GEO — and Why Should B2B Marketers Care? GEO stands for Generative Engine Optimization. The term comes from a 2024 study by Princeton University and Georgia Tech, … Read more
Expert Take — Hans Schepers Reddit appears in every GEO guide as an important source for authority. Apparently I’m not there yet — I got immediately banned from r/SEO. Last updated: April 2026 What do the numbers actually say? I see it everywhere: “Reddit is the #1 source cited by LLMs, so you need to … Read more
Expert Take — Hans Schepers As long as advertisers pay more for worse converting visitors, organic wins — even though that game has become more complicated than ever. Last updated: April 2026 Why “optimise for AI” is too vague I see it in nearly every GEO article: “Make sure you’re visible to AI platforms.” Fine … Read more
