Everything a B2B Marketer Should Know About GEO in 2026
Expert Take: Adapting to hyperpersonalisation is the biggest strategic challenge for B2B marketers right now — though most of them haven’t realised it yet, I think. What Is GEO — and Why Should B2B Marketers Care? GEO stands for Generative Engine Optimization. The term comes from a 2024 study by Princeton University and Georgia Tech, … Read more