Expert Take — Hans Schepers I’ve been working intensively with Claude on this project for many weeks now. In that time I’ve seen confirmed over and over again something I actually already knew: AI — in my case Claude — knows everything, but understands absolutely nothing. Claude constantly forgets what “we” explicitly agreed on, is … Read more

Expert Take: I built a GEO plan from scratch to find out how to build AI visibility without an existing audience or domain authority. My working assumption throughout: what would a B2B marketing manager actually need to do? My conclusion is that generic GEO advice doesn’t exist — just like with other media, you need … Read more

Expert Take — Hans Schepers Everyone keeps saying how important it is to be on Reddit and Wikipedia for AI visibility. I pulled the data — and there’s more nuance to it than the usual advice suggests. TL;DR: Reddit and Wikipedia are indeed top sources for AI platforms. But the posts that actually get cited … Read more

Expert Take — Hans Schepers I get frustrated by GEO advice that starts with “optimise for AI.” Which AI? ChatGPT pulls almost half its citations from Wikipedia. Perplexity does the same, but with Reddit. Google AI Overviews leans on YouTube. One strategy for all three isn’t a strategy. TL;DR: ChatGPT, Perplexity and Google AI Overviews … Read more