Is your B2B website ready for AI Search?
Four signals that help AI systems understand your site
The check is intentionally compact. It shows where your website can become stronger for AI Search: technical setup, structure, brand recognition, and AI-accessible content.
No tool can guarantee that your brand will be mentioned in ChatGPT, Perplexity, Gemini, or Google AI Overviews.
GEO with marketing experience, not just tools
Hands on GEO was created by Hans Schepers, with 25 years of digital marketing experience at companies including Rabobank, Pon, and IBM. On this site, he tests and documents how B2B content becomes easier to find, understand, and use in AI Search. No promises about rankings or AI mentions, but practical improvement points for websites, content, and structure.
Understand the building blocks of AI visibility
The GEO check gives you a first indication. These building blocks help you understand which factors determine whether AI systems can interpret your website well.
What is GEO?
Generative Engine Optimization: the definition, how it differs from SEO, and why B2B marketers need to care about it now.
How it worksWhat is AI Search?
How ChatGPT, Perplexity, and Gemini retrieve, rank, and summarize sources, and what that means for your visibility.
TechnologyWhat is the Knowledge Graph?
The network of entities and relationships AI uses to understand the world, and where your brand needs to appear.
GuideEverything a B2B marketer should know about GEO in 2026
The complete guide: from fundamentals and measurement to concrete B2B tactics. Read this if you want to get it right in one go.
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