An independent internet professional
Hans Schepers is an independent internet professional with more than 25 years of experience in digital marketing at organizations including Rabobank Nederland, Pon, and IBM.
Hands on GEO
His current focus: Hands on GEO — a project where he explores how B2B organizations remain visible in a world where AI search engines are fundamentally changing search behavior.
The approach
Test everything on his own site, share results publicly, and be honest about what works and what doesn’t.
Background
Bachelor Business Economics, MIT AI Certificate.
What I believe about GEO
“AI knows everything but understands nothing — and now more than ever, there is a need for the expertise of professionals who use their common sense.”
“I’ve learned that GEO advice is only worth something when it accounts for your specific situation. What works for an e-commerce store is rarely relevant for a B2B service provider.”
“My approach is simple: test everything on my own site first. Theory without your own data is an opinion, not advice.”
“I notice that most conversations about AI visibility focus on tricks. But the real shift is more fundamental: your audience is asking different questions, in different places.”
“I openly share what works and what doesn’t. Including my own mistakes. That’s more exciting than it sounds.”